Business and Management

Communication Theory (Book with DVD)

Communication Theory (Book with DVD)

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    • The objective is to apply communication theory and evaluate communication situations.
    • The basic theories of human communication, mass communication, and new media and technology are explored.
    • Provides a thorough analysis of the scientific, critical, and cultural questions at the foundation of theory-building in communication and other social sciences.
    • Offers an introduction to communication theory that is appropriate to our post-broadcast, interactive media environment.