Business and Management
Communication Theory (Book with DVD)
- Publication Year
- The objective is to apply communication theory and evaluate communication situations.
- The basic theories of human communication, mass communication, and new media and technology are explored.
- Provides a thorough analysis of the scientific, critical, and cultural questions at the foundation of theory-building in communication and other social sciences.
- Offers an introduction to communication theory that is appropriate to our post-broadcast, interactive media environment.