Illustrated Handbook of Advertising and Sales Management
Business and Management
Illustrated Handbook of Advertising and Sales Management
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Explores the full range of advertising principles and prepares prospective managers to understand the topic of promotion well enough to be able to design successful strategies.
An up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion.
This book is a path-breaking effort and opens up a new dimension in the field of sales management, which is suitable to the present day needs and requirements.
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