Theory, Practice and Techniques in Business and Marketing management

A business is an organization or enterprising entity engaged in commercial, industrial or professional activities. A company transacts business activities through the production of a good, offering of a service or retailing of already manufactured products. A business can be a for-profit entity or a nonprofit organization that operates to fulfill a charitable mission. Managing a business requires the proper application of many different skills. Business managers are responsible for overseeing the day-to-day operations of an organization as well as ensuring employees and other office workers are completing their assigned tasks. One of the most important components for business success is marketing. Each and every business owner must realize the extent to which a good marketing strategy can affect a business and do everything in their power to create the best possible strategy to achieve their goals. Management is found in every walk of life. Business management skills are an important contribution to any company. Because of this, they should be developed to their full potential in order for a manager his or her organization to be successful.

‘’Theory, Practice and Techniques in Business and Marketing management’’ deals with the functions of a business or an organization and then addressing the contemporary issues that affect them. Additionally, the text explains marketing management concepts and applications in organizations in an easy-to-follow style. A comprehensive examination of all aspects of the management of marketing, this is a mainstream text based on the premise that marketing is a universal management function with strong strategic elements. Interestingly, the text provides a deeper focus on the supervisory and management facets in order to running a successful business. This guided is designed to engage you with the key concepts, models, debates and problems in the study of business and management. Developing this foundation will be beneficial to your subsequent study of specialised subjects, because you will be able to make connections between different issues. The subject of business and marketing management offers an ideal opportunity to develop this academic approach, as a wide variety of groups, individuals and organizations offer diverse opinions and theories regarding the workings of business and successful management.