Hotel and Restaurant Management

TOURISM PROMOTION SERVICES: Intermediate (2nd Edition) (Book with DVD)

TOURISM PROMOTION SERVICES: Intermediate (2nd Edition) (Book with DVD)

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  • About the Editor
    • Integrates various diverse practical and visual skills concerned with stimulating sales through the dissemination of information.
    • This revised edition will introduce the knowledge and skills for those studying and/or working in tourism industry to interpret and convey information in response to workplace requirements.
    • Covers how to operate an automated information system, source and provide destination information and advice, access and interpret product information, and promote tourism products and services.

Tourism Promotion Services: Intermediate 2nd Edition brings various diverse practical and visual skills with knowledge of specialized materials and techniques. Tourism promotion is concerned with stimulating sales through the dissemination of information. The promotion of tourism also requires the usage of marketing mix in the travel and tourism industry. Tourism promotion can benefit more from word-of mouth marketing and viral marketing but not on other forms of promotion like advertising.