Business and Management
3G Handy Guide: Marketing a New Business (2nd Edition) (Book with DVD)
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- Marketing for the 21st century small business is more dynamic and more challenging than ever before in the course of history.
- Includes marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, sales force management and competitive analysis.
- In its updated second edition, this book has been extensively revised on a chapter by chapter basis.
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