3GE Collection on Business Management: Entrepreneurship and Small Business Management
Business and Management
3GE Collection on Business Management: Entrepreneurship and Small Business Management
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This book is about the economics of small and medium-sized enterprises not only their micro-aspects but also their larger macroeconomic role, which has achieved little attention.
This book focuses on small business management, drawing together strands of thinking from organisational behaviour, culture, finance, marketing, operations and strategy.
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