3Ge Collection On Business Management: Pricing Strategies - A Marketing Approach
Business and Management
3Ge Collection On Business Management: Pricing Strategies - A Marketing Approach
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Provides the theories and best practices that enable the effective implementation of pricing strategies.
Introduces students to advanced pricing techniques that aim to create additional value, including dynamic pricing, and segmented pricing.
Provides a comprehensive examination and discussion of relevant theories, models, concepts, mechanisms as well as the role of technological innovation.
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