Business and Management

Business to Business Marketing   (2nd Edition) (Book with DVD)

Business to Business Marketing (2nd Edition) (Book with DVD)

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    • This updated edition provides a comprehensive state-of-the-art review of business-to-business marketing.
    • The edition is revised and updated with the latest information and new chapters are added.
    • This updated edition offers students real advice in navigating the ever-changing academic landscape.