Core Concepts in Business and Management: Digital Marketing (Book with DVD)
Business and Management
Core Concepts in Business and Management: Digital Marketing (Book with DVD)
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Provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy.
Gives insights on the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns.
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