Business and Management

Core Concepts in Business and Management: Marketing (Book with DVD)

Core Concepts in Business and Management: Marketing (Book with DVD)

  • ISBN
  • Price
  • Publication Year
  • Publisher
  • Binding
  • Description
    • Enable you to understand that everyone in the organisation has some involvement in marketing.
    • Explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers.