Business and Management

Marketing and Salesmanship (2nd Edition) (Book with DVD)

Marketing and Salesmanship (2nd Edition) (Book with DVD)

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    • Personal selling or salesmanship is an important component of marketing.
    • The second edition of Marketing and Salesmanship is one of his numerous achievements, which is geared towards providing relevant knowledge about sales management and general marketing.
    • The edition is revised and updated with the latest information and new chapters are added.
    • This updated edition offers students real advice in navigating the ever-changing academic landscape.