Marketing and Salesmanship (2nd Edition) (Book with DVD)
Business and Management
Marketing and Salesmanship (2nd Edition) (Book with DVD)
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Personal selling or salesmanship is an important component of marketing.
The second edition of Marketing and Salesmanship is one of his numerous achievements, which is geared towards providing relevant knowledge about sales management and general marketing.
The edition is revised and updated with the latest information and new chapters are added.
This updated edition offers students real advice in navigating the ever-changing academic landscape.