Principles of Marketing (3rd Edition) (Book with DVD)
Business and Management
Principles of Marketing (3rd Edition) (Book with DVD)
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Provides an introduction to the principles of marketing, beginning from the underlying theoretical bases which are often borrowed from the disciplines of economics, sociology, and psychology.
Fully updated throughout, some new chapters covering current topics are also added in this third edition.
This updated edition offers students real advice in navigating the ever-changing academic background.