Theory, Practice and Techniques in Public Relations

In the current scenario of cut throat competition, every business struggles to stay a step onward of its rivals. It is indispensible for every organization to converse well with its stake holders, partners and each and every individual connected with it. In the business domain, public relations and media relations are frequently used interchangeably as they appear to be confusingly alike. But these are diverse business processes. Public relations is the act of maintaining, fostering and improving relations between others and your business. On the other hand, media relations is a part of public relations limited to the company’s interaction with journalists, bloggers, editors, reporters and others in the media business. Practically all large organizations either have a public relations department or outsource their public relations needs to a company. Public relations is seen as a vital part of maintaining the organization’s image and of communicating its message to its customers, investors and the general public. A positive perception of a company or non-profit can increase its sales and improve its bottom line.

The text “Theory, Practice and Techniques in Public Relations” Provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. Opening with basic concepts and tools of public relations; it examines in detail the theory behind the principles and practices of public relations. Also a glimpse of media relations and their in public relations is given. Finally, it reveals on managing public relations with both the organizational and department levels and managing crisis occurred in organizations. In today’s world, it is really essential for every organization to understand the needs and expectations of its target audiences. Public relations experts ensure free flow of information between the organization and its target audiences, necessary for the survival of every business. Accurate information must reach the customers for them to be loyal towards products and services. Public relations experts help an organization stand apart from the crowd. Providing a comprehensive overview of PR practices, this text outlines standard PR communication tools and addresses the particular communication challenges faced by public relation managers.