Theory, Practice and Techniques in Advertising and Sales Management (2nd Edition)
Business and Management
Theory, Practice and Techniques in Advertising and Sales Management (2nd Edition)
ISBN
Price
Publication Year
Publisher
Binding
Description
This revised edition has been thoroughly updated with substantial additions including a wide spectre of information in the fields of branding, advertising and communication effects.
This edition provides an overview of the newest media technologies and how they can be used in marketing communications.
Subject matter has been fully revised in such a way that makes the concepts clear and understandable to readers.
Learn By Category
