Web Advertising and Online Marketing (2nd Edition) (with Access code)
Business and Management
Web Advertising and Online Marketing (2nd Edition) (with Access code)
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Explores the dynamic world of digital advertising and marketing strategies, providing up-to-date insights and practical advice.
This book covers a wide range of topics, including social media marketing, search engine optimization, display advertising, content marketing, and data analytics
In its updated edition, this book has been extensively revised on a chapter by chapter basis. Some new chapters are also added.
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