Core Concepts in Hospitality and Tourism: Hospitality Services Marketing (2nd Edition) (with Access code)
Hospitality and Tourism
Core Concepts in Hospitality and Tourism: Hospitality Services Marketing (2nd Edition) (with Access code)
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Delves into the fundamental principles and strategies of marketing in the dynamic field of hospitality.
In its updated edition, this book has been extensively revised on a chapter by chapter basis. Some new chapters are also added.
With its insightful approach and practical examples, this book equips readers with the essential knowledge to excel in promoting and managing hospitality services effectively.
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