Hospitality and Tourism

Destination branding and marketing

Destination branding and marketing

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    • Explores the strategies and techniques used to promote and position a destination in the global market. It delves into the importance of creating a unique and compelling brand identity that resonates with travelers and differentiates the destination from its competitors.
    • This comprehensive book offers valuable insights and practical tools for professionals in the tourism and hospitality industry seeking to maximize the impact of their destination's marketing efforts.