Festival and Special Event Management (Book with DVD)
Hospitality and Tourism
Festival and Special Event Management (Book with DVD)
ISBN
Price
Publication Year
Publisher
Binding
Description
This introductory book presents a comprehensive overview of the theory and procedures associated with managing festivals and special events.
The role of marketing and communication, environmental planning, the increasing role of governments over the creation of event strategies, and the different outlooks of event management are all discussed.