Marketing and Managing Tourism Destinations (2nd Edition) (Book with DVD)
Hospitality and Tourism
Marketing and Managing Tourism Destinations (2nd Edition) (Book with DVD)
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In its updated second edition, this book has been extensively revised on a chapter by chapter basis.
Offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular.
Contains management and marketing theories with the aim to evaluate complex business problems and formulate strategies for small and medium tourism companies and tourism destinations.
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