Marketing and Managing Tourism Destinations (Book with DVD)
Hospitality and Tourism
Marketing and Managing Tourism Destinations (Book with DVD)
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Description
Principles of destination marketing and management in formulating strategies to promote tourism in a variety of locations.
Offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular.
Contains management and marketing theories with the aim to evaluate complex business problems and formulate strategies for small and medium tourism companies and tourism destinations.