Cruise Marketing and Management (Book with DVD)

This text is designed to equip students with the knowledge and skills needed for a successful career in the hospitality operations part of a cruise, as well as providing an essential understanding of elements relating to life and work on a cruise ship. In addition to being introduced to the wider world of the cruise industry, its history, players, customers, regulations, concerns such as safety, security, professionalism etc. Marketing as a sophisticated process and discipline has emerged from this basic premise in order that cruise operators develop their product to meet customer expectations. Cruise is a very large passenger ships that makes a roundtrip with several enroute stops, and takes on passengers only at the port where the trip begins and ends. Individuals from a variety of hospitality backgrounds can  nd a variety of opportunities in cruise ship management. Cruise operators may form strategic marketing alliances with other service providers to create synergies or provide customers with incentives for remaining loyal.