Entrepreneurship Management in Hospitality Industry (Book with DVD)

Entrepreneurship is the engine that drives any successful industry or economy. In the rapidly evolving hospitality, tourism and leisure sector worldwide this is particularly true. The hospitality industry has undergone tumultuous changes in last decade. Competitive pressures, shifting consumer preferences and consumption patterns, technological advances, consolidation, price discounting, and new distribution channels are but a few of the changes in the business landscape. Innovation has been championed as a way to cope with these and other changes in the industry. But what exactly is innovation, how has it functioned in the hospitality industry and what are the key ideas to help foster innovation? The purpose of this book is to explore hospitality innovation and the related area of entrepreneurship. Innovation and entrepreneurship are connected because the entrepreneurial mindset is essential to founding new businesses as well as rejuvenating existing ones.

Entrepreneurship, or the creation of new businesses, is explored in the book by focusing on the characteristics of entrepreneurs, key issues of concern in start-ups, and franchising as a business form in the hospitality sector.