EVENTS MANAGEMENT SERVICES : Advanced (Book with DVD) (Workbook Included)

Events Management Services: Advanced deals with numerous diverse practical and visual skills with knowledge of specialized materials and techniques. Event management is the application of project management to the creation and development of large scale events such as festivals, conferences, ceremonies, formal parties, concerts, or conventions. It involves studying the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually launching the event. This book will introduce the knowledge and skills for those studying and/or working in events management industry.

About this Book

The information in this book consists of competencies that a person must achieve to coordinate events, functions and/or conferences which may be held in conference centers, hotels, motels, restaurants, clubs, resorts and luxury liners. It includes competencies on event planning such as planning and developing an event proposal, concept, and program, selecting a venue and site, and updating event industry knowledge, as well as competencies on on-site event management such as providing onsite management services, managing contractors and updating knowledge on protocol.

About the Event Management Industry

Occasions and events are an important part of human life. We cannot circumvent them since they touch all attributes of our social existence. Weddings, engagements, social gatherings and birthday celebrations are all events which we often celebrate at the personal level. Event management has cropped up as one of the most profitable and best career opportunities. The number of companies/individuals organizing and hosting events has been growing rapidly. It varies from large-scale international events to small time private events. A large team comprising of professionals is required to visualize concepts, plan budgeting, execute and organize events. Nevertheless, the supply of qualified event managers is insufficient to meet the growing demand. This gives rise to great employment and earning chances. The Event Management industry covers a wide range of occasions various ceremonies, conferences, events, trade shows, sporting events, etc. Events are usually categorized into several groups based on their objectives and goals. Event Management is a multi-billion dollar industry, growing rapidly, with conferences, meetings, trade shows and social events hosted regularly all over the world. Given the tens of millions of events that take place worldwide annually, it’s no wonder that Event Management is one of the fastest growing professions today, with a range of part-time and full-time opportunities. In a recent report on career opportunities, U.S. News & World Report ranked Event Planning in their Top 50 Careers across all professions. Not only are the growth prospects encouraging, but limited availability of qualified event planners is driving demand and annual salaries to new highs.