Principles of Tourism and Hotel Management

Weston-Riley is a tourism-and-hospitality professor with a Ph.D. in Tourism Management, specializing in destination marketing and hotel-resort operations. He has designed undergraduate curricula covering tourism economics, sustainable-tourism strategies, and revenue-management principles. Weston publishes textbooks on lodging operations and guides on balancing occupancy-maximization with guest experience. He mentors graduate students on research in immersive-tourism trends and digital visitor-engagement platforms. His ongoing projects explore virtual-reality tours as a pre-booking engagement tool.