TOURISM PROMOTION SERVICES: Intermediate (Book with DVD) (Workbook Included)

Tourism Promotion Services: Intermediate comprehends various diverse practical and visual skills with knowledge of specialized materials and techniques. Tourism is travel for pleasure; also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tours. This book will introduce the knowledge and skills for those studying and/or working in tourism industry to interpret and convey information in response to workplace requirements.
About this Book
The information in this book covers basic to core competencies consists of competencies that a person must achieve to operate an automated information system, source and provide destination information and advice, access and interpret product information, and promote tourism products and services.
About the Tourism Industry
Tourism is one of the world’s fastest growing industries as well as the major source of foreign exchange earnings and employment. World tourism demand continues to exceed expectations, showing resilience against extraneous factors. The tourism industry can be divided into five career areas: accommodation, food and beverage services, recreation and entertainment, transportation and travel services. All of these areas involve providing services to people who visit from other parts of the country and the world. There is a wide variety of roles and if you have a good work ethic and a desire to provide excellent customer service then working in this industry could be for you. There are a number of different ways to get into the sector. And whilst it is useful to have an academic background you would not need any formal qualifications for entry level positions. From operational positions to management and executive-level responsibilities, you’ll find opportunities for solid training, knowledge and skill development along with unlimited career growth. The tourism industry also offers a unique environment for those who wish to start their own business. There are also many opportunities for entrepreneurs in the tourism industry. Whether you are looking to open a resort, an eco-tourism outfit, an adventure operation or a bed and breakfast, the incredible growth of tourism means plenty of business opportunities for the entrepreneurial minded.