Illustrated Handbook of Mass Communication and Journalism
Journalism
Illustrated Handbook of Mass Communication and Journalism
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Deals with a general introduction to communication theory, advertising, television, effects of media and development.
This text is ideal for students taking courses in mass communication and media theory, media and society, mass communication effects, and mass media history.
Encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture.
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