Psychology and Counselling

Applying Psychology in Business (Book with DVD)

Applying Psychology in Business (Book with DVD)

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  • About the Editor
    • Explores how to increase human efficiency in business.
    • Methods, strategies, and techniques are included.
    • Balanced blend of science and practice is presented.

It is clear to see that due to modern communications and technology the world of business is operating in a more global market than ever before. People and organizations globally are able to see and understand the working lives of those in di erent countries; the di erent cultural backgrounds, business customs, communication practices and the way in which people interact with their emotions in the work place. As the world becomes more open, several countries aim to advance the work lives of their employees by looking to other countries for positive examples of working practices and implementing such practices and policies for their country's work force. Whereas in other countries workers themselves are starting to demand the rights and privileges that they see their counterparts in other countries enjoying. Organizational psychology is one of the few disciplines that looks at and considers the people within an organization rather than focusing on the technologies and artefacts of organizations; something that traditional management research would focus on. It is evident that those who enjoy their work and are happy within an organization are more productive both as workers and citizens; therefore having an understanding of people at work is a source of competitive advantage, not only for individuals but organizations and economies as well. Therefore, in past ten years, psychology has come to be a subject to the business.