Sports

Applied Sport Business Analytics

Applied Sport Business Analytics

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  • About the Editor
    • Introduces data sources, metrics, and analytics workflows for ticketing, fan engagement, and performance measurement.
    • Shows predictive models, visualization techniques, and KPI dashboards used in sport organizations.
    • Covers ethical data use, ROI analysis for marketing/sponsorship, and how analytics informs strategic decisions.

Catherine Renaud is a sport-business analyst who specializes in translating data into strategic decisions for teams, leagues, and rights-holders. She develops models for ticket pricing, fan-segmentation, sponsorship ROI, and broadcast valuation that help organizations boost revenue and engagement. Catherine teaches applied analytics modules in sport management programs and runs executive workshops on dashboarding and KPI design. She publishes case studies on monetization strategies and partners with tech vendors to deploy analytics pipelines in live environments. Her current work focuses on combining fan-behaviour data with wearable-derived performance metrics to create cross-domain value models.