Core Concepts in Hospitality and Tourism: Hospitality Services Marketing (Book with DVD)
Tourism
Core Concepts in Hospitality and Tourism: Hospitality Services Marketing (Book with DVD)
ISBN
Price
Publication Year
Publisher
Binding
Description
Discusses this vital discipline specifically for the tourism and hospitality industry.
Analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective.
This book covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality.
Learn By Category
