3G Handy Guide: Retail Manager (2nd Edition) (Book with DVD)
Vocational
3G Handy Guide: Retail Manager (2nd Edition) (Book with DVD)
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Focuses on imparting the theoretical concepts necessary to understand the dynamics of Retail Management.
Guides the basic principles of marketing that including marketing strategy and planning, product policy, distribution, promotion, segmentation and pricing decisions.
This edition is thoroughly updated with new chapters and the latest coverage of the topics.
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