Over the past decade, society has undergone a series of unprecedented cultural shifts.
Apart from the significant impact this transition has had on our broader culture, the societal change has also held meaning for marketers and advertisers, especially in the realms of beauty and fashion.
The information in this book consists of basic to core competencies that a person must achieve to cut hair and perform other grooming services for men, such as hair and scalp treatment, hair coloring, shaving and styling beard and mustache.
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