Vocational

Introduction to Fashion Business

Introduction to Fashion Business

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  • About the Editor
    • Covers design conceptualization, sourcing, and apparel production workflow.
    • Discusses retail, branding, and digital marketing in fashion entrepreneurship.
    • Includes trend forecasting, pricing strategies, and supply chain considerations.

Tereza Horakova is a fashion-business strategist with an MBA in Luxury Brand Management and experience launching three successful apparel labels. She specializes in market-entry analyses, trend forecasting, and sustainable-sourcing partnerships. Tereza publishes annual reports on consumer-behavior shifts and digital-runway innovations. She teaches graduate seminars on retail business models, pricing architectures, and omnichannel merchandising. Tereza also mentors emerging designers on business planning and investor pitching. Her current projects involve developing circular-fashion initiatives and resale-platform integrations.